BAY HARBOR, FL.–Mike’s Cigars Distributors Inc., a premier national distributor of cigars and cigar accessories and major cigar brands like Macanudo, Montecristo, Romeo y Julieta, and Cohiba in the U.S., announced last week that company President, Mr. Oscar Boruchin, will be retiring after more than a 50 year career in the cigar business.
Mr. Boruchin, who joined The General Cigar Corp. in the early 1960s, became a partner at Mike’s Cigars in 1985 and later succeeded the late Mike Mersel as company President. Under his leadership, Mike’s Cigars transitioned from a regional cigar warehouse and an exclusive cigar wholesale supplier into a major cigar mail-order house and Internet call center, eventually emerging as one of the top five national cigar retailers in the United States. Mr. Boruchin announced his retirement last week and he will be succeeded immediately by Oded Ben-Arie. Read the life story of Oscar Boruchin here.
Mr. Ben-Arie joined Mike’s Cigars in 1991 and has been serving the company as its Chief Executive Officer since 2005. Mr. Ben-Arie assumed the position of President and CEO and he will continue leading the company as it completes the transition in the hi-tech Internet age. Mike’s Cigars is one of the big three independent cigar mega-stores in the United States with retail and wholesale Internet websites and mail-order catalog services, offering premium cigars from most of the cigar manufacturers worldwide.
Mike’s Cigars is one of the top independent distributors of cigars, cigar samplers and cigar accessories in the world, carries over 1,000 different brands, including its flagship Licenciados, Bauza, 898 Collection, Chevere, Old Fashioned and Mike’s 1950 brands. They also feature all the major national brands like Macanudo, Punch, Montecristo, Romeo y Julieta, La Gloria Cubana, Partagas, Excalibur, Cohiba, Hoyo de Monterrey, Arturo Fuente, Oliva, H Upmann, Rocky Patel, Punch, Alec Bradley, Perdomo, and many others. In 1993, Cigar Aficionado gave the Licenciados Toro, Mike’s top-selling brand, the highest rating ever given until then to a non-Cuban cigar. In addition to its flagships, the company stocks about 10 million cigars in its inventory on any given day.