Cigar news you can use: New batch idea from Fratello Cigars

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Fratello Cigars will be taking a new approach at this year’s IPCPR trade show (the industry’s annual event where the majority of new cigars are revealed each year), showcasing two new cigar blends that will be available as part of a four-count sampler package.

The concept is dubbed ‘Space Fresh Pack,’ playing into company owner Omar de Frias’ background with NASA. The packs are humidity-sealed for the ideal experience on the go, including two prior blends and two new additions for Fratello.

Included:

  • Fratello Classico
  • Fratello Bianco II
  • Sorella (*NEW)
  • Arlequin (*NEW)
I’m incredibly excited to release this four pack as it attacks a new segment of the market for Fratello. These new blends will serve as market research for our company as we look into expending our product offering in the future. Omar de Frias, Fratello Cigars owner

All cigars have been rolled in 6″ x 50 toro formats, which have previously been unreleased in all but the Fratello Bianco II cigar. Sorella features a Ecuadorian Habano wrapper, Indonesian binder, and Nicaragua and Dominican fillers. Arlequin is featured in a Mexican wrapper, Ecuador binder, and Peruvian and Nicaragua fillers. Fresh Packs will retail for $25 per pack and are said to become available to consumers directly following this year’s trade show (early July).

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