DIESEL RELEASES SECOND FOOL’S ERRAND ITERATION WITH INTERACTIVE GAME
Diesel is set to roll out the second release in its Fool’s Errand trilogy with Simple Fool, a new, limited edition expression that blends cigar mastery, storytelling and interactivity in one.
Simple Fool will ship to retailers on March 6.
Blended by AJ Fernandez and Justin Andrews, Diesel Fool’s Errand Simple Fool is a Nicaraguan-forward smoke. Crafted with an Ecuadorian Sumatra wrapper and a blend of proprietary tobaccos cultivated by AJ in Nicaragua’s celebrated growing regions, the binder and filler tobaccos are all Nicaraguan Habano harvested from various primings. Simple Fool is a full-bodied, dense smoke with espresso, earth and spice notes balanced by a rich creaminess.
Justin Andrews said, “There is nothing foolish about simplicity and this cigar echoes what AJ and I believe to be true about life in general: that less can often be more. Think about the aroma you smell when you first open a box of cigars. Or a relaxing place to unwind with a great smoke. These are simple things that mean a lot. Simple Fool is no different. This cigar exercises restraint beautifully with proprietary, full-bodied tobaccos blended to perfection. Nothing more, nothing less.”
Simple Fool is being released in one size, a 5” x 58 tapered perfecto that tells the blend story perfectly.
For this, the second release in the Fool’s Errand series, the Simple Fool character will be introduced via a collectible tarot card inside the box. The card contains a QR code that, when activated, will launch an interactive game which invites the cigar smoker to complete the Simple Fool’s errand by solving a series of riddles. Special Diesel Fool’s Errand prizes created specifically for the Simple Fool character will be awarded at random to the top 10 participants.
The Diesel Fool’s Errand trilogy is released annually in early Spring, and includes the introduction of a new character with a unique backstory and a customized interactive game and prizes. The line debuted in 2022 with Diesel Fool’s Errand Stubborn Fool. The third and final release in the trilogy is planned for Spring 2024.
Justin Andrews hints, “A simple fool is still a fool yet a wise person thinks ahead. Wise cigar smokers among us will put the Simple Fool tarot card in a safe place for safe keeping…”
Diesel Fool’s Errand Simple Fool is handmade at Tabacalera AJ Fernandez in Esteli, Nicaragua. The cigars will come in 10-count boxes.
Diesel Fool’s Errand Simple Fool (5” x 58); SRP per cigar $9.99
Diesel cigars are distributed by Forged Cigar Company.
Handcrafted by artisans in Esteli, Nicaragua, Diesel cigars are “bold by design.” The brand challenges the current conventions of the handmade cigar category through the bold, unapologetic style of its Cigar Master, AJ Fernandez. Diesel cigars are unified by their deeply complex flavor which is achieved through AJ’s steadfast adherence to time honored cigar making techniques and his insistence on using the highest quality tobacco. The Diesel portfolio includes Hair of the Dog which was released in 2019; Whiskey Row which launched two expressions, one in 2019 and one in 2018, and Diesel Grind which debuted in 2017. For more information, visit http://www.dieselcigars.com.