Date: March 18, 2024
FOR IMMEDIATE RELEASE
Media Contact:
Gabriel Pineres 786.541.7411 gpineres@creativasgroup.com
C.L.E. CIGAR COMPANY ANNOUNCES THE ASYLUM SERENITY NOW, INSANITY LATER LINE OF CIGARS TO MAKE ITS DEBUT AT THE 2024 PCA IN LAS VEGAS
March 18, 2024- C.L.E. Cigar Company to present the Asylum Serenity Now, Insanity Later line of cigars at the 2024 PCA. Asylum is recognized for its bold, edgy, and creative cigars blends. The Asylum Serenity Now, Insanity Later brand is composed of two different cigar blends. The two blends represent a “split screen” type of smoking experience.
The Asylum Serenity Now, Insanity Later cigars were blended by C.L.E. Cigar Company President Christian Eiroa. His inspiration was to create a brand that could provide a smooth and refined smoking experience (Serentiy Now). The follow up would be an aggressive, complex, and bold cigar (Insanity Later).
Christian created the blends without the knowledge of Asylum Co-Founder Tom Lazuka. Christian wanted to create a brand in honor of their longstanding partnership. Christian and Tom are ying and yang, so the Serenity Now, Insanity Later concept was a perfect representation of their relationship.
Tom Lazuka stated: “Originally, I wasn’t happy that Christian created this brand without consulting me, but I quickly came to understand the symbolism behind [the] brand and the blends are fantastic!”
The Serenity Now blended with Honduran and South American tobacco and housed in a Connecticut wrapper.
The Insanity Later is a full-bodied blend with a proprietary blend for the binder and filler, housed in a Habano wrapper.
The Asylum Serentiy Now, Insanity Later come in a 100-count custom acrylic display split between the two blends. Heavy investment went into bringing in new machinery to create these new display cases in-house at the C.L.E. Cigar Company in Danli, Honduras. This investment was made to better improve quality control and better keep up with customer demand.
Vitolas MSRP by 100 count box MSRP per cigar
50X50 $800.00 $8.00
54X6 $1000.00 $10.00
60X6 $1100.00 $11.00
About Asylum Cigars
Asylum serves as the alter ego of C.L.E Cigar Company. Edgy packaging, uniquely large sizes combined with deeply bold and flavorful blends allows Master Blender Christian Eiroa to experiment with out-of-the-box ideas that break tradition.
ABOUT C.L.E CIGAR COMPANY
C.L.E. Cigar Company, established by Christian Eiroa in 2012 is steeped in tradition, going back to the early 1960’s in Honduras. The Eiroa family is known for farming, blending, and manufacturing premium handmade cigars using innovative and forward-thinking methods. Christian Eiroa continues to honor his family legacy by creating unique award-winning blends using a mix of traditional and ever evolving technological methods. C.L.E. Cigar Company serves as the umbrella company for C.L.E. Cigars, Eiroa Cigars, and Asylum Cigars. For more information about C.L.E Cigar Company please visit: http://www.clecigars.com.
Creativas Group Public Relations & Branding Inc. provides public relations and marketing counsel to national brands, recognized extraordinary events and leading non-profit organizations. For more information: http://www.creativasgroup.com. Follow us on social media @CreativasGroup.
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Gabriel Pineres
Principal
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Gabriel Pineres- Creativas Group
Creativas Group Public Relations & Branding
13500 N. Kendall Drive
Miami , FL 33186
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