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Davidoff Announces Year of the Snake Lancero
NOVEMBER 4, 2024 BY MATTHEW TABACCO
Davidoff continues their tradition with their annual limited editions and accessories inspired by a sign of the Chinese zodiac. Launched globally in 2013, the brand completed its first full zodiac cycle of cigar products in 2024. To surprise their loyal customers who have been eagerly waiting in anticipation and wonder about what is to come next, 2025 will see the launch of several innovations across categories.
In addition to the Year of the Snake Limited Edition lancero cigar, Davidoff will launch a Masterpiece Humidor with an exclusive gran toro cigar, an accessories gift set and a Year of the Snake Flagship Edition toro cigar available in very limited quantities at Davidoff of Geneva since 1911 flagship stores. The cigar editions and the accessories gift set will include a collectable collector’s coin as well.
“To mark this very special occasion, we wanted to delight our aficionados with novelties around our Lunar New Year celebrations, while preserving our original intention of these product launches: Celebrate in style, honour the zodiac and create truly unique cigars that will fill our aficionados’ time beautifully – for the first time with three different formats”, says Edward Simon, CMO at Oettinger Davidoff.
“I am convinced that with this new cycle we will distinguish ourselves through our leap forward in terms of innovation and packaging design. The changes we have made make our collection more relevant than ever to our customers around the world,” he continued.
Limited Edition Lancero
- Origin: Dominican Republic
- Wrapper: Ecuador
- Binder: Ecuador
- Filler: Dominican San Vicente, Mexican Negro San Andres
- Size: 7 x 43
- MSRP: $62
- Production: 17,500 boxes/4,200 available in the U.S.
Flagship Exclusive Toro
- Origin: Dominican Republic
- Wrapper: Ecuador
- Binder: Ecuador
- Filler: Dominican San Vicente, Mexican Negro San Andres
- Size: 6 x 52
- MSRP:
- Production: 600 Boxes of 24 cigars/300 for the U.S.
The Davidoff Year of the Snake Accessories Gift Set once again continues the tradition of this not just being a single product annual limited, something that I think makes it more special than many of the others like it. Discreet on the outside, the inside reveals a porcelain ashtray that can rest two cigars, an eye-catching cigar case for two cigars and an elegant punch cutter with two different blades, all in the Year of the Snake design. Upon opening the box, consumers will be greeted by a Snake pop-up display that allows customers to showcase their Gift Set with the lid open. To elevate the cigar ritual, the set’s collector’s coin can be used as a cigar stand. Limited to 500 pieces each, the accessories are only available as part of the Gift Set.
The Year of the Snake Masterpiece Humidor is the most valuable piece of the Year of the Snake collection.
Its lid shows a fascinating scene of a Snake spiralling upwards through waves while protecting tobacco leaves, which were taken from the Year of the Snake cigar blend and adorned with 24-carat gold. While the artwork was initially designed by Chinese illustrator Feifei Chen, French marquetry artist Mariane Léger creatively translated Feifei’s illustration into 326 individual pieces of varying shapes, sizes and textures and applied them to the humidor.
Together, the two women designed and created a piece of art with a beautiful design and an expressiveness like no other. The humidor is accompanied by 88 gran toro cigars made with the same special blend as the limited lancero and toro cigars, however it does measure 6 x 56 making it a little thicker than the flagship exclusive toro. In Chinese culture, the number eight is considered the luckiest. It symbolizes good fortune and sounds similar to the word for wealth in Mandarin or Cantonese Chinese.
The Davidoff Year of the Snake collection will begin shipping worldwide on November 14th 2024.