Lifestyle/Food: More reaching for restaurants.
Target markets also include Guangzhou, Xiamen
Shake Shack signed a new pact with Maxim Caterer Limited to expand in key South China Markets. Through the licensing partnership, the fast-casual burger and custard chain will see 15 new restaurants open in locations that include Shenzhen, Fuzhou, Guangzhou, and Xiamen by 2030. In total, 55 Shacks will operate in mainland China rippling out beyond its presence in Shanghai.
This new expansion in South China will add to Shacks in Shanghai and Hong Kong. Maxim already has two under development—Beijing and Macau—that could open before year’s end. Licensing partner Maxim has grown an empire of full-service, QSR, bakery and coffee-shop brands, drawing on 60 years of experience in foodservice and retail operations.
“We remain committed to our common core values of providing inspired food and drink and creating warm community gathering places, and we look forward to bringing our boundless hospitality to more guests across South China in 2021 with our new expansion plans,” said Michael Wu, chairman and managing director of Maxim’s Caterers Limited.
New York-based Shake Shack’s popular menu items, including ShackBurger, Shack-cago Dog, crinkle-cut fries, beer, wine, lemonade, and frozen custard ice cream, will be offered in China. The 280-unit fast casual also licenses stores in London, Singapore, Philippines, Mexico, Istanbul, Dubai, and additional global markets.
Photo credit: Shake Shack