Oct. 23, 2017 – Villiger Cigars proudly announces that Manuel Garcia will join the Villiger International Handmade Cigar Division. This announcement comes as the company continues to bolster its rapidly growing premium handmade cigar presence in the market place.
Manuel Garcia gained global recognition as the Commercial Vice President of Habanos S.A. As the head of sales and marketing for 15 years at Habanos S.A., Manuel visited over 100 countries, creating invaluable relationships. Manuel has gained critical acclaim for helping shape the image of Cuban cigars worldwide. Manuel a longtime friend and colleague of Heinrich Villiger is expected to make an immediate impact at Villiger Cigars.
Heinrich Villiger stated: “I feel this to be an overdue reunion, as Manuel worked alongside me from 1991-1995 as the General Manager of 5th Avenue Products Trading (Exclusive Habanos- Distributor for Germany). We look forward to Manuel contributing immediately, as we continue to forge ahead with delivering the best possible products to our consumers.”
Manuel Garcia said: “For me personally, it is incredible to join such a prestigious company as Villiger. It is also a pleasure to return to work actively in the fascinating world of the handmade cigars. Mr. Heinrich Villiger and I have known each other since 1990, when I started working with him at the 5th Avenue Products Trading. We worked there for 5 years together and after that, I was appointed as Commercial Vice President of Habanos. We continued to maintain very close relationship, and because of that, I had the great opportunity to learn a lot about cigars and the business in general. Mr. Villiger is an exceptional man, very experienced, and extremely humane. I have great admiration for him.”
Manuel Garcia will begin working in his role immediately, and be headquartered in Santo Domingo, Dominican Republic at the ABAM Cigar Factory. The ABAM factory is where all Dominican Villiger products are produced, including the newly released Villiger- La Flor De Ynclan which recently received a 93 rating by Cigar Insider by the Publishers of Cigar Aficionado and a 90 rating from CigarSnob Magazine.