Cigar news you can use: Adding identity to a brand

Cigar news: Word play with a  cigar brand. A well known brand adds their moniker to their own lesser known brand. Market identity is mucho important in cigar loyalty . The boys in marketing know what they are doing. 

Keep smoking

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Date: December 14, 2017        

FOR IMMEDIATE RELEASE                                                                                             Media Contact:

Liza M Santana/Gabriel Pineres

305.968.2384 /786.541.7411

lmsantana@creativasgroup.com

gpineres@creativasgroup.com

 

 

VILLIGER CIGARS TO BRING THE CUELLAR CONNECTICUT

KRĒMĒ UNDER THE VILLIGER BRAND UMBRELLA

 

 

(Miami, Florida) December 14, 2017—In continuing efforts to streamline branding, Villiger Cigars has added the Villiger name to the Cuellar cigar brand. Known now as the Villiger Cuellar Connecticut Krēmē, the company looks forward to consumers better identifying the Villiger family of products.

 

Villiger North America President Rene Castañeda stated: “Villiger Cuellar Connecticut Krēmē is one of our most popular cigar brands. It’s extremely creamy profile, combined with just a hint of spiciness, has made the brand a hit with consumers. This small change of adding the “Villiger” name on band and packaging, will help consumers better identify it as a Villiger brand.”

 

The Villiger Cuellar Connecticut Krēmē is a mild to medium cigar, made in the Dominican Republic.  Creamy and smooth, typical of most connecticut shade cigars, the Villiger Cuellar sets itself apart, with solid construction and more flavor nuances, which include notable hints of spiciness throughout the smoking experience. The connecicut shade wrapper houses choice binder, and filler tobaccos from the Dominican Republic. The Villiger Cuellar Connecticut Krēmē is expressed in four sizes. MRSP is $6.00 to $7.00.

 

Robusto        5 x 48

Toro Gordo  6 x 54

Churchill       7 x 50

Torpedo       6.25 x 52

 

ABOUT VILLIGER SONS LIMITED AND VILLIGER NORTH AMERICA:
Villiger Sons Limited was established in 1888 by Jean Villiger in the small town of Pfeffikon, Switzerland, where Villiger remains headquartered to this day. The company manufactures and sells more than 1.5 billion cigars annually, world-wide. Today, under the leadership of Heinrich Villiger, the company prides itself in its commitment to quality, in all their products made in many countries around the globe.

Villiger North America was established to service the premium cigar enthusiast primarily in the United States. With production from some of the most respected manufacturers in Dominican Republic, Central America and elsewhere, it is the goal of the company, to introduce the finest smoking experience a premium handmade cigar has to offer. Today, and in the future, one can rest assured that when they choose a Villiger cigar, the quality of the leaf, the manufacturing, and even the packaging will be second to none.

Follow the NEW Villager Cigars North America on social @VilligerCigarsNorthAmerica #TheOriginalClassic

Date: December 14, 2017        

FOR IMMEDIATE RELEASE                                                                                             Media Contact:

Liza M Santana/Gabriel Pineres

305.968.2384 /786.541.7411

lmsantana@creativasgroup.com

gpineres@creativasgroup.com

 

 

 

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