Date: January 24, 2018
FOR IMMEDIATE RELEASE Media Contact:
Liza M Santana/Gabriel Pineres
VILLIGER CIGARS TO UNVEIL THE VILLIGER LA VENCEDORA
The Villiger La Vencedora represents the first ever full-bodied Villiger Handmade Premium Cigar
(Miami, Florida) January 24, 2018— Villiger Cigars begins 2018, which is the 130th year anniversary of the company, with the announcement of the newest Villiger Cigar brand, the Villiger La Vencedora. The Villiger La Vencedora is the follow up blend to the Villiger La Flor De Ynclan which attained a top 10 ranking in Cigar Aficionado Magazine’s top 25 Cigars for 2017. The Villiger La Vencedora which translates to “The Victor” is the first ever full-bodied Villiger cigar, and carries a special meaning to Villiger Cigars chairman of the board, Heinrich Villiger.
The years 2016 and 2017 have served as breakthrough years for Villiger Cigars. The company mostly known for creating premium machine manufactured cigars, made a huge splash in the handmade premium market. The Villiger San’Doro Colorado, Villiger La Libertad, and the most recent, the Villiger La Flor De Ynclan have all garnered high ratings, and multiple top 25 rankings. For Heinrich Villiger, it meant it was time to unveil a legacy brand to complete the Villiger handmade premium cigar portfolio.
The Villiger La Vencedora or “The Victor” represents to Heinrich Villiger the arrival of Villiger Cigars to the premium handmade cigar segment. It was time, in his opinion, to push to the envelope and create a legacy cigar that will serve as a proper follow up to the acclaimed Villiger La Flor De Ynclan brand. This Nicaraguan puro wrapped in a beautiful Nicaraguan Habano Oscuro, boasts a potent full-bodied smoking experience, featuring highly seasoned, hearty flavors.
Heinrich Villiger said, “We are grateful for the opportunity to use our 130 years of experience to create what I feel is a very special cigar in the Villiger La Vencedora.”
Rene Castañeda President of Villiger Cigars North America stated, “We as a team feel that the Villiger La Vencedora is a palate pleasing, full-bodied, yet elegant cigar, that will satisfy the cigar connoisseur as well as the casual smoker.
The Villiger La Vencedora will be expressed in three sizes:
Robusto (5×50) MSRP: $9.00
Toro (6×50) MSRP: $9.50
Churchill (7×50) MSRP: $10.00
ABOUT VILLIGER SONS LIMITED AND VILLIGER NORTH AMERICA:
Villiger Sons Limited was established in 1888 by Jean Villiger in the small town of Pfeffikon, Switzerland, where Villiger remains headquartered to this day. The company manufactures and sells more than 1.5 billion cigars annually, world-wide. Today, under the leadership of Heinrich Villiger, the company prides itself in its commitment to quality, in all their products made in many countries around the globe.
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