Altadis U.S.A. Inc., makers of the non-Cuban versions of heritage cigar brands such as Montecristo and Romeo y Julieta, has announced two upper-management promotions within the company.

Paul Waller, who previously served as senior division manager of sales, has been promoted to head of sales. In addition, Brad Winstead, who held the role of vice president of sales for the company, is now moving to head of consumer marketing.

Altadis U.S.A. operates under the umbrella of Tabacalera USA, a business concern that also includes JR Cigar, one of the largest premium cigar wholesale and retail businesses in the U.S.; cigar distributor Santa Clara Inc.; and Casa de Montecristo, a chain of branded retail stores and cigar lounges.

Tabacalera USA is a subsidiary of tobacco giant Imperial Brands PLC, an England-based corporation that also owns 50 percent of Cuba’s Habanos S.A.