Rocky Patel , one of the best known and dynamic labels in the cigar world is putting out a new blend with some small changes in the overall marketing scheme.
Rocky Patel Premium Cigars (RPPC) has changed the look of its Fifteenth Anniversary line. The packaging changes will be introduced at the IPCPR trade show in July, and the new look brand will begin shipping to tobacconists shortly thereafter. The Fifteenth Anniversary’s tobacco blend will not change.
“For years, the Fifteenth Anniversary has succeeded because of its character, strength and complexity,” said Mark Weissenberger, VP of Marketing for RPPC. “It was always the dull bands and the overly heavy metal box plates that kept this brand lost on retail shelves. So it was time for a facelift. A glowing facelift.”
The Fifteenth Anniversary’s cigar bands will now showcase the brand name as well as the Rocky Patel logo with shinier silver embossing set above its gun metal background hue.
The biggest redesign change comes in the form of the Fifteenth Anniversary’s new box style. The sleek all-black outer box features brilliant silver embossing, yet once opened, the box’s interior lid presents a glimmering silver background.
The box-pressed Fifteenth Anniversary will continue to be available in Robusto, Toro, Torpedo, and Sixty (all packaged in 20-count boxes), as well as a round Toro Tubo (packaged in 10-count boxes).