FOR IMMEDIATE RELEASE
Liza M Santana/Gabriel Pineres
Please click link to download press release and photos:
CASA CUEVAS CIGARS REBRANDS THE CASA CUEVAS PRENSADO BRAND
(Miami, Florida)- Casa Cuevas Cigars announces that the Casa Cuevas Prensado line has added a secondary band to distinguish the Prensado from the Casa Cuevas core line of cigars. The Casa Cuevas Prensado line features a Habano and a Maduro version.
Launched in 2017, the Casa Cuevas Prensado is a follow up to the Casa Cuevas core line of cigars. The addition of the secondary band will further distinguish this from the original Casa Cuevas core line.
Luis Cuevas President of Casa Cuevas Cigars said, “Because the Prensado is a 6 X 48, we felt that it was too similar in gauge to our Toro, which is 6 X 50. Thus, after much feedback on this issue from retailers and consumers, we knew it was time to accentuate the branding so as to fully distinguish the Prensado from the Toro when a consumer is simply looking at the layout of the cigars within a box. The Prensados, or box-pressed cigars, are a personal favorite of my father, my son, and I. We look forward to getting behind the Casa Cuevas Prensado and re-introducing the line in this new way.”
Although blended in the same manner as the Casa Cuevas Core line of Maduros and Habanos, the Prensado really accentuates the flavor of the wrapper and binder since less filler is used in order to press the cigar into its rectangular shape. Additionally, Master Blender Luis Cuevas, Sr. believes in making sure that box-pressed cigars are pressed for enough time to maintain their shape. Which means these cigars take longer to roll out to market than their traditionally shaped counterparts.
Luis Cuevas, Sr. states, “Prensado cigars need adequate time being pressed. This is non-negotiable in our factory. Perfection takes time.”
The Casa Cuevas Prensado Habano is composed of an Ecuadorian Habano wrapper, Nicaraguan binder, and Dominican/Nicaraguan fillers. The Casa Cuevas Prensado Maduro is composed of a Mexican San Andreas Maduro wrapper, Nicaraguan binder, and Dominican/Nicaraguan filler. Both blends are made in the Cuevas family-owned Las Lavas Cigar Factory located in Santiago, Dominican Republic.
Both blends are available in one size, a 6X48 box pressed.
Casa Cuevas Habano: $8.20
Casa Cuevas Maduro: $8.40
The newly branded Casa Cuevas Prensado’s started shipping at the beginning of September.
ABOUT CASA CUEVAS CIGARS:
Casa Cuevas Cigars was established in 2016but has decades old history behind it. Cuban born Master Blender Luis Cuevas Sr. has been blending cigars from his factory in the Dominican Republic for many popular cigar brands. Now, together with son Luis Cuevas Jr., the Casa Cuevas Cigar brands were created to honor their four-generation cigar heritage. Currently the Casa Cuevas Cigars line of brands include the Casa Cuevas core line, the Casa Cuevas Limited Edition Flaco, the Cuevas Reserva Natural (91 rated by Cigar Aficionado), Cuevas Reserva Maduro (Ranked as the No. 2 cigar of the year by Cigars and Leisure Magazine) and La Mandarria (ranked no. 16 boutique cigar of 2020 by Cigar & Spirits Magazine)
For more information please visit: http://www.casacuevascigars.com
Follow Casa Cuevas Cigars on social @CasaCuevasCigars
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Gabriel Pineres- Creativas Group
Creativas Group Public Relations & Branding
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