February 16, 2023
FOR IMMEDIATE RELEASE
Frontier Introduces VS Platinum Cigars at TPE23
SARASOTA, FL: As part of our 2023 new innovations program, Frontier Brands is pleased to announce the launch of VS Platinum Cigars by Frontier at the TPE23 show in Las Vegas.
These hand-made premium cigars areblended with the finest all-natural tobacco from a variety of regions in the Dominican Republic and Nicaragua. They areavailable in three different wrappers, Ecuadorian Connecticut, Ecuadorian Habano, and Mexican San Andres Maduro.
The packaging is designed for a variety of channels of distribution including traditional tobacconists, convenience stores, liquor, and grocery stores. These 6×50 toro sized cigars are sold in 6-count boxes with each cigar individually packaged in sealed stay-fresh pouches to ensure freshness and shelf-life. According to Ryan Frailing, COO of Frontier Brands, the goal behind the VS Platinum cigar line is to provide the consumer a premium cigar experience at a retail price of $4 per cigar. “We don’t believe you should have to sacrifice quality for price.” he stated.
“Given the current economic climate, many traditional premium cigar smokers are looking for more economical options. The VS Platinum answers that call by giving the consumer both quality and value in every pouch! The VS Platinum also provides brick and mortar retailers the ability to compete against aggressively priced online retailers by offering consumers a premium cigar for under $5 bucks.”
The VS Platinum series is an exclusive offering from Frontier Brands in collaboration with Victor Sinclair. Additionally, Frontier Cigars offers cheroots, cigarillos, and other flavored cigars to the mass market convenience store trade. All Frontier cigars are made in the Dominican Republic.
Given the current inflationary environment, Frontier Brands is holding off any price increases in our portfolio of products by absorbing the added costs in raw materials and manufacturing to better afford our retailers more profits while giving consumers more value.
About Frontier Brands, LLC: Frontier Brands, LLC is a fully integrated cigar manufacturer of premium and mass-market cigar brands located in Sarasota, FL. The mission of Frontier Cigars is to bring the highest quality product standards to the traditional and mass cigar markets at affordable price points.
FOR MORE INFORMATION CONTACT: Ryan Frailing at Contact@FrontierCigar.com or (941) 378-3200.
Frontier Brands, LLC
426 Interstate Court
Sarasota, FL 34240
(941) 378-3200 Office
(941) 378-3380 Fax
(941) 724-1412 Cell
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