The history of JDN is intertwined with the history of Nicaragua itself. From being the official cigar of the White House, and being partly owned by dictator Anastasio Somoza. To having the factory bombed and burned down during the revolution only to be reconstructed by the workers later. JDN’s history is rich and complex, a history of perseverance and resilience.
“At the end of the day, Joya de Nicaragua is a brand that sells cigars. But what matters to me is that this brand has been the force through which the people of the factory have helped shape the history of Nicaragua itself.” says Dr. Alejandro Martínez Cuenca, Chairman of Joya de Nicaragua.
WIDE VARIETY OF BRANDS
Joya begins its next half a century with a diverse, yet solidified portfolio accompanied by a packaging update for most of its brands. While in 1968 JDN was the first and only brand of the factory, Joya’s offering has envolved.
Its portfolio now includes the JOYA line, Antaño family, Cuatro Cinco and more. In short, a wide variety of brands for all type of smokers and at different price points.
“We don’t just want to celebrate our 50th anniversary, rather put all our acquired life experience and cigar knowledge to set the groundwork for the next 50 years to come.” Dr. Alejandro Martínez Cuenca says.