Cigar news: J.C. Newman makes a change in their marketing scheme as to increase sales and awareness of their lines.
J.C. NEWMAN ANNOUNCES NEW MARKETING DEPARTMENT STRUCTURE
J.C. Newman Cigar Company announced the promotion of Kara Guagliardo and Monica Foster to Co-Marketing Directors effective immediately. In their new roles, Guagliardo and Foster will work to develop and execute all marketing strategies while also managing the company’s communications and media program.
“We had planned on conducting a national search to fill our director of marketing vacancy,” said J.C. Newman President, Eric Newman. “However, over the past few months, it became increasingly clear that we had tremendous talent already within our marketing department. They bring over 12 years of marketing experience between them within our company and we are confident that Kara and Monica will be great additions and add value to this important role.”
In addition, Vice President of Sales, Cristal Blackwell-Lastra, has been promoted to Vice President of Sales and Marketing. Lastra will now be responsible for setting the strategic sales and marketing direction for J.C. Newman’s international sales network and promotional program. Both Guagliardo and Foster will report directly to Lastra working in tandem with the company’s sales division
“The new structure will enhance the synergy between Sales & Marketing toward a more focused vision of J.C. Newman Cigar Company to our retailers and consumers,” said Lastra. “This is a pivotal new chapter for our company, comprised of a capable and creative team ready to take us to the next level and beyond.”
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